If you've consulted with a Social Media Marketing Company Charlotte NC or Search Engine Optimization Company Charlotte NC, you have probably encountered terms such as “Cloud Web Hosting” and “Content Delivery Network (CDN).” And if you are a typical business owner, you may be asking: “What does my marketing agency care so much about my hosting?”
The truth is — your hosting solution is not just an IT issue but also a key marketing asset that greatly influences your SEO (search engine optimization) rankings, social media performance, and overall success on the web.
The Foundation of Digital Marketing Success
Cloud Web Hosting is like the foundation of a digital marketing home. Even if you have the best SEO Strategy or your social media content is so engaging that consumers cannot wait to share it on their social networks; if your website takes too long to load or goes down when you have a spike in traffic, you are going to lose a number of customers and also your position in rankings.
This is why good SEO Companies Charlotte NC begin with the foundation of a website before they talk about keywords and backlinks. Google’s algorithm prioritizes (and is based on) Page Speed and User Experience — Both of which are influenced by your Hosting Provider.
Importance of Cloud Web Hosting for SEO
It's possible to save a little bit each month by using traditional shared web hosting, but you're actually losing your rank and revenue by doing so. Here are some reasons why Cloud Web Hosting should be considered non-negotiable for serious online marketers:
Improved Performance and Speed
Cloud Web Hosting allows you to host multiple versions of your website on various servers around the world. So no matter how many visitors come to your Social Media Marketing Company Charlotte's website after running an effective ad campaign, cloud-hosted sites will not crash under excessive loads and can be accessed quickly.
Google ranks website speed as one of the most important factors when determining a website's placement in the search results. Studies demonstrate that for every additional second that a visitor has to wait for a page to load, their conversion rate drops by 7%. Your Charlotte NC SEO Company realizes how impactful the type of hosting you select is on your profits.
Dependability/Uptime
Cloud Web Hosting has an uptime guarantee of 99.9% or more. If a server goes down, your site will automatically be transferred to another one without any downtime for your visitors. Your customers in Charlotte will always be able to locate your business, whether they are searching on Google at 2 AM or clicking from Instagram during their lunch break.
Easily Scalable as You Grow
If your marketing continues to generate additional traffic to your site, your Cloud Web Hosting account can grow with you. You will not be constrained by fixed resources on your account as you continue to GROW.
Benefits of Using a Content Delivery Network (CDN) for Online Content Distribution
In an age where online content is an essential part of doing business, many organizations have migrated to using CDNs as an effective means of distributing their content. In addition to delivering content quickly and reliably, CDNs also provide important optimization benefits related to geo-locality and social media engagement.
Geo-Optimizing Content Delivery
As an example, when a customer from Charlotte visits your website, the CDN will serve that customer content from the nearest CDN server (and in many cases, that will be in North Carolina). Because the CDN serves that customer content from a nearby server, the time it takes to get the customer that content is significantly shortened, resulting in much faster load times.
Search engines like Google take into account the geographic distance between the user requesting search results and the business location when determining which businesses will rank the highest in a local search. Because faster loading times locally send a strong message to search engines that your business is the best choice for customers in Charlotte, it is important to have content available via a CDN.
Improving Performance on Social Media Sites
Your social media marketing company will be able to ensure that video and image files are loaded immediately for the engaging audience via Facebook, Instagram, or LinkedIn. Whether or not your customers are located near you, the improved performance of CDNs will result in higher levels of engagement and sharing on social media.
Building Trust with Customers and Google
Modern CDNs offer DDoS protection, SSL certifications, and other security capabilities to protect the sites they deliver content to and provide trust signals to customers. Google has demonstrated a preference for secure (HTTPS) websites when determining which sites rank the highest in search results. Therefore, having a secure HTTPS-enabled CDN for your website will give you an SEO advantage.
An Anticipatory Approach
The best SEO company Charlotte NC and the social media marketing company Charlotte NC do not consider hosting and CDN as two different marketing strategies, but rather two components of a successful integrated marketing strategy.
Cloud Web Hosting provides the stable, fast, reliable web hosting service needed to provide your website with the speed and performance your users expect. The CDN will provide the ability to deliver your content to your visitors with the best quality, no matter where they are accessing from, or which device they are using.
These two components work together to create technical excellence in your marketing strategy and allow your marketing strategy to be successful.
Conclusion
Your marketing agency's recommendation for cloud web hosting and the CDN is not an attempt to sell you more services but is strictly to ensure that your marketing efforts receive the greatest ROI possible.
In the cutthroat digital environment of Charlotte, there is no question that technical excellence in the implementation of your marketing plan can mean the difference between a page one ranking and getting lost in search results.